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Portfolio

Selected work

Websites I designed and built, redesigns I re-architected, and the SEO programmes behind them — every project labelled so you can see exactly what I did, and what I did not.

Start a projectRead the reviews
08Client programmes
07Reported live in Search Console
3+Years in SEO & marketing
100%Work delivered by me
Technical SEOLocal searchGoogle Business ProfileWordPressContentPPC & emailAI automation

Websites

What I build — not only what I rank

Most SEO consultants hand a developer a list. I design the site, build it, and own the technical work afterwards. These are the builds, redesigns and development projects behind that claim — labelled honestly, so you can tell exactly what I did on each one.

Built
Designed and developed by me, live on the client’s domain.
Redesign + SEO
An existing site restructured, optimised and re-architected around search intent.
Staging build
A complete build hosted on staging infrastructure, not a client domain.
SEO engagement
Search and marketing work on a site I did not design or build.

Live production websites

Built and shipped, running on the client’s own domain today.

BuiltPower Route Electric and Plumbing website homepage, a WordPress and Elementor build for a Pasadena electrician and plumberThe same site shown on a mobile viewport

Power Route Electric & Plumbing

Electrical & plumbing contractor · Pasadena, California

  • WordPress build on Elementor Pro over the Hello Elementor blank starter theme
  • 81 indexable URLs in a deliberate silo: 28 electrical service pages, 15 plumbing service pages and 26 service-area pages across Los Angeles County
  • Electrician, Plumber, Place, Organization and WebPage schema in place for local search
  • Quote-request forms capturing service type, address and preferred date, with a 24/7 emergency line surfaced site-wide
  • Search Console connected through Site Kit for ongoing measurement
WordPressElementor ProLocal SEOSchemaLead capture
Read the projectVisit the site
BuiltAdam Levinstein Photography website homepage, a wedding photographer in Laguna Beach, Orange CountyThe same site shown on a mobile viewport

Adam Levinstein Photography

Wedding & portrait photography · Laguna Beach, California

  • WordPress build running Optimization Detective for image and largest-contentful-paint delivery
  • 54 indexable URLs: 8 service pages, 12 location pages and 28 individual client galleries
  • Location silo across Laguna Beach, Newport Beach, Dana Point, Huntington Beach, Orange County, Los Angeles, La Jolla and San Diego
  • Gallery-led layouts with Vimeo video, and a pricing page feeding the enquiry form
WordPressPerformanceLocation SEOGalleries
Read the projectVisit the site

Website redesign & SEO projects

Existing sites restructured around how buyers actually search, then optimised and measured.

Redesign + SEONational Bollards website homepage, a Shopify store for removable and security bollards in AustraliaThe same site shown on a mobile viewport

National Bollards

Security bollard supply & installation · Australia-wide

  • Shopify storefront with a collection architecture split by buyer intent — commercial, residential, removable, security and driveway
  • Two conversion paths held side by side: buy online, or request an installation quote
  • Resources hub with a DIY installation guide and blog supporting the commercial collections
  • Lazy loading across 23 of the 25 images on the homepage
  • Organization schema, with titles and descriptions written for Melbourne and Australia-wide supply intent
ShopifyEcommerce SEOCollection architectureCRO
Read the projectVisit the site
Redesign + SEOCALX Group website homepage, a Melbourne manufacturer of bollards and car park safety productsThe same site shown on a mobile viewport

CALX Group

Bollard & car park safety manufacturer · Derrimut, Victoria

  • WordPress and WooCommerce with a product taxonomy spanning bollards, bollard covers, disabled-parking, in-ground and removable units, plus wheel stops, speed humps, bike racks and tactile indicators
  • LocalBusiness, Place, Organization, WebSite, WebPage, Person and Article schema in place
  • Australian-made manufacturing positioning carried from the hero through to the product and quote paths
  • Three enquiry and quote forms running alongside the online shop
WordPressWooCommerceTechnical SEOSchemaContent
Read the projectVisit the site

Development projects

Complete builds hosted on staging infrastructure rather than a client domain. They are here because the build itself is the point — the design, the structure and the technical decisions are all mine.

Staging buildOrigin Model and Artist Management development build homepage, a talent agency website for Cebu, PhilippinesThe same site shown on a mobile viewport

Origin Model & Artist Management

Model & artist management · Cebu, Philippines

  • Built on Elementor over Hello Elementor with no additional front-end plugins loading assets
  • 8 JavaScript and 9 CSS files on the homepage — a deliberately minimal request profile
  • 20 of 21 images served as WebP, 18 of them lazy-loaded
  • Google Fonts disabled and CSS delivered inline to remove render-blocking requests
  • LocalBusiness and Organization schema
  • Editorial black-and-white art direction, with separate roster, booking and talent-application paths
ElementorPerformanceWebPArt direction
Read the projectView the buildStaging URL
Staging buildTroyer Commercial Roofing staging build homepage, a WordPress and Elementor commercial roofing website for Sarasota, FloridaThe same site shown on a mobile viewport

Troyer Commercial Roofing

Commercial roofing · Sarasota, Florida

  • WordPress and Elementor on Hello Elementor, with Contact Form 7 handling enquiries
  • 14 JavaScript and 28 CSS files on the homepage
  • 13 of 29 images served as WebP, 16 of them lazy-loaded
  • RoofingContractor, Person, Organization, WebSite, WebPage and Article schema
  • Free-inspection form embedded directly in the hero with a service-type selector, so the primary conversion sits above the fold
  • Warranty, service-area, gallery and blog sections supporting the commercial roofing offer
WordPressElementorLocal schemaLead capture
Read the projectView the buildStaging URL
Search performance

Measured in Search Console

Eight client programmes across e-commerce, real estate, legal, healthcare and local services — seven of them reported live and reviewed monthly. These are the reported figures for one quarter, not projections.

10.77MImpressions, 90 days
90,964Organic clicks delivered
0.84%Blended click-through rate
7.5Best average position
20,600AI citations audited
07Properties reported live

Impressions by property

90 days · logarithmic scale
  • alldayshirts.com7.72M
  • House Buyers of America1.54M
  • Vows & Peaks877K
  • Dream Business Brokers403K
  • Dr. Olivia Moran201K
  • Saladino & Schaaf19.4K
  • 1sourceutah.com12.1K

Bar lengths use a logarithmic scale so the smallest properties stay readable beside a 7.72M catalogue. Figures are the reported totals.

Quarter movement

Change across the period
  • Dr. Olivia Moran+73% / +23%
  • 1sourceutah.com+62% / +33%
  • Saladino & Schaaf+17% / +15%

ImpressionsClicks

Click-through rate lift

Start vs end of period
  • alldayshirts.com0.55 → 1.04%
  • Vows & Peaks0.33 → 0.50%

StartEnd

Both properties consolidated low-quality impressions after crawl and indexation work, so the same audience arrived from fewer, better-matched impressions.

Audit health scores

House Buyers of America
  • Technical SEO87
  • Authority55
  • Content34
  • User experience12
68.9% branded31.1% non-branded

A technical score of 87 against content 34 and user experience 12 is why the ceiling exists — the crawl is healthy, the demand capture is not.

Page inventory at audit

Saladino & Schaaf · 344 URLs
222 zero-click pages122 earning clicks
  • Crawlable, absent from GSC95
  • In GSC, absent from crawl77
  • Zero-click, 100+ impressions55

No page was removed on low traffic alone. Every URL was routed to one of seven outcomes — retain, rework, merge, redirect, remove, noindex or preserve.

Live figures: Google Search Console, web search, 26 April – 26 July 2026. Audit figures from engagement reports.

SEO & marketing engagements

Six client programmes, in detail

Every card below is real client work. Where a client has not authorised me to publish performance data, you get the scope, the deliverables and their own words instead of an invented percentage. These are search and marketing programmes run on websites built by others — the sites I designed and built myself are in the sections above.

Eco Car Cafe — campaign creative produced by John Kevin Genon
Automotive · Bellevue & Seattle, WA

Eco Car Cafe

Digital marketing support for a multi-location auto detailing business — campaign execution, promotional creative and local search visibility across two Washington locations.

“Kevin has strong knowledge of SEO and was able to execute our digital marketing campaigns.”

SEOLocal searchCampaign creative
View the engagement
Pelican Coast Electric — client landing page
Electrical & solar · Home services

Pelican Coast Electric

Google Business Profile and social creative built around one searchable service at a time — solar installation, panel upgrades and backup power.

Local SEOGoogle Business ProfileCreative
Local SEO services
Venom IT — client landing page
Managed IT services

Venom IT

Awareness-led social assets for a managed IT provider — one service message per asset, one clear next step, and a consistent brand system across the set.

Paid socialCampaign creative
See the portfolio
Impulse Accountants — campaign creative produced by John Kevin Genon
Accounting & advisory

Impulse Accountants

Paid social ad creative for a chartered accounting firm — problem-first hooks written for business owners, each asset carrying a single direct call to action.

PPCPaid socialAd copy
See the portfolio
Calx Group — client landing page
Business services

Calx Group

SEO and digital marketing support delivered inside a three-client engagement — research, on-page work and reporting.

“He is good at what he does, he is independent and helped my website grow. Brought more traffic and increased sales.”

SEOContentDigital marketing
Read the review
Grant Attorneys at Law — client landing page
Legal · New York, USA

Grant Attorneys at Law

Digital marketing support for a New York law firm, run alongside two other client accounts in the same engagement — research, execution and reporting.

“He is quick to execute, does his research well, and brings positive energy to the team.”

SEOResearchCampaign support
Read the review
Campaign creative

Assets I designed and shipped

Google Business Profile posts, paid social ads and campaign carousels — built one searchable service at a time, with one clear next step per asset.

Google Business Profile creative — hospitality
Social carousel creative — real estate
Social carousel creative — fitness
Paid social ad creative — managed IT services
Promotional carousel creative — automotive detailing
Google Business Profile creative — solar and electrical
Paid social ad creative — accounting and advisory
Campaign creative produced during a client engagement

Creative shown was produced during paid client engagements. Client names are used only where the work is already published or the client has agreed to be named.

Engagement record

Eight completed
client contracts.

Every row is a completed contract across three years, with a 5.0 rating on every Upwork engagement.

See the full record
2026 · Jul

Local SEO, AEO & GEO marketing

Local SEO · GBP · AEO / GEO
2026 · Apr–Jul

SEO Specialist for a marketing agency

SEO content · On-page · White-label
2026 · Jan–Jun

Comprehensive Marketing Manager

PPC · SEO · Email campaigns
2026 · Jan–Jun

WordPress & website management

WordPress · Maintenance · Publishing
2025–26 · Dec–Jan

Digital Marketing Specialist

SEO · Campaign support
2025–26 · Sep–May

SEO Specialist — Grant Attorneys at Law

Legal SEO · On-page · Local New York
2024–25 · Sep–Sep

SEO & Digital Marketing Specialist — Calxgroup

SEO strategy · Content · Reporting
2023–24 · Feb–Aug

SEO & Digital Marketing Specialist — Eco Car Cafe

Multi-location local SEO · GBP
Client feedback

In their own words

Read all reviews
★★★★★
“Fantastic work. Kevin will 100% be working again soon!”
5.0 · Upwork
Comprehensive Marketing Manager (PPC, SEO & email campaigns) · Jan–Jun 2026
Endorsed for: committed to quality · solution oriented · clear communicator
★★★★★
“John Kevin has been great. He is well versed in SEO content deliverables and is a very fast learner. We appreciate everything he has been able to do for us.”
5.0 · Upwork
SEO Specialist for a marketing agency · Apr–Jul 2026
White-label SEO content and on-page delivery
★★★★★
“Excellent experience working with Kevin. Very organized, fast learner, meticulous and detail oriented. Will hope to hire again in the future.”
5.0 · Upwork
Virtual Assistant — WordPress & website management · Jan–Jun 2026
Endorsed for: detail oriented
Next step

Have a project
I can help with?

Tell me what you are trying to improve and I will tell you honestly where I can help — and what I would look at first. No pitch deck, no 40-slide audit you will never read.

Let’s talkSee the portfolio
Directkevingenon35@gmail.comLinkedIn ↗Enquiry form

Based in the Philippines, working with clients across the US, Europe and Asia-Pacific. I reply to every enquiry personally.

Client properties

The sites behind the numbers.

Seven client properties were reported live in Google Search Console across a single quarter. These are the businesses those properties belong to, with the sector each one actually competes in — because a wholesale apparel catalogue and a New York IP firm are not the same search problem.

grant.legal

Legal · Intellectual property

Grant Attorneys at Law

New York City, USA · Sep 2025 – May 2026

A Chambers USA–recognised IP and business law firm and a member of NAMWOLF and NMSDC, working across patents, trademarks, copyrights and litigation. I optimised the practice-area pages so each one matched how business owners actually search, and handled on-page SEO, internal linking and local New York visibility.

Practice-area SEOOn-pageInternal linkingLocal New York
1sourceutah.com

Commercial landscaping · Property maintenance

OneSource Property Maintenance

Salt Lake City, Utah, USA

A commercial landscaping and property maintenance contractor operating out of Salt Lake City. Reported live in Google Search Console across the quarter alongside six other client properties.

Local searchSearch Console reporting
housebuyersofamerica.com

Real estate · Residential

House Buyers of America

United States

A cash home-buying business that quotes homeowners directly and closes fast — a high-intent, high-competition search market where the enquiry is the only metric that matters. Reported live in Search Console across the quarter.

High-intent searchSearch Console reporting
dreambusinessbrokers.com

M&A advisory · Business brokerage

Dream Business Brokers / SoCal Business Sales

Southern California, USA

An award-winning M&A advisory and business brokerage practice that lists and sells owner-operated businesses. Reported live in Search Console across the quarter.

Advisory searchSearch Console reporting
alldayshirts.com

E-commerce · Wholesale apparel

AllDayShirts

United States

A wholesale blank-apparel e-commerce catalogue — thousands of SKUs across brands, colours and sizes, where indexation and faceted navigation decide what can rank at all. The single largest property by impression volume in the reported quarter.

E-commerce SEOIndexationSearch Console reporting
Three further properties

Also reported in Search Console

Vows & Peaks · Dr. Olivia Moran · Saladino & Schaaf

Reported 26 April – 26 July 2026

Three additional client properties reported live in Google Search Console across the same quarter, taking the total to seven. Scope and performance for these accounts stay with the client unless they authorise me to publish it.

Search Console reportingClient-confidential

Why there are no client screenshots here. These are live businesses with their own brand photography and their own people in it. Listing the property, the sector and the scope tells you what you need to know about the work without republishing someone else’s creative — and every domain above is public, so you can look for yourself.

Properties reported in Google Search Console (web search, 26 April – 26 July 2026). Sector and location details above were verified against each live site.