Most marketing teams do not have a strategy problem. They have a capacity problem: the same report rebuilt every month, the same enquiry re-typed into a CRM, the same brief written from scratch, the same follow-up email that never got sent. AI is genuinely good at that layer — the repeatable work surrounding the thinking, not the thinking itself.
I build automations that remove hours from a marketing week without putting your brand, your data or your search visibility at risk. That means I will automate your reporting and your lead routing enthusiastically, and I will push back hard on automating your content wholesale.
Search Console, Analytics, rank tracking and Business Profile insights pulled into one dashboard that updates itself, with plain-language commentary on what changed. Replaces the monthly ritual of exporting four CSVs and rebuilding the same slide.
Form submissions and profile messages enriched, deduplicated, routed to the right person and acknowledged within minutes instead of days. Speed of first response is one of the highest-leverage variables in lead conversion, and it is almost entirely an automation problem.
Keyword clustering, SERP analysis, competitor content gap extraction and structured brief generation. The output is a brief a human writes from — not a finished article. This is where AI saves the most time with the least risk.
Automated alerts for indexation drops, broken links, 404 spikes, Core Web Vitals regressions, uptime failures, review activity and lost rankings. Problems surface the day they happen rather than the month you next look.
Programmatic identification of orphan pages, thin content, keyword cannibalisation and internal-link opportunities across hundreds of URLs — the kind of analysis nobody does manually because it is too slow.
Bulk metadata drafting for review, image alt-text drafting, schema generation, transcript and summary production, data cleaning and spreadsheet reconciliation.
Tracking whether your brand and pages get cited in AI answers, and where competitors are being cited instead. A new discipline, and one where the measurement problem is currently harder than the optimisation problem.
What tasks get repeated, how often, by whom, and how long each takes. You cannot justify automation without knowing what it replaces.
High-frequency, low-judgement, low-risk tasks first. Judgement-heavy work stays human, possibly with an AI-assisted draft step.
One workflow, running reliably, beats an ambitious system that nobody trusts.
Anything customer-facing or published gets a review step by design.
You should be able to run, pause and modify every workflow without me. Automations that only one person understands are liabilities.
I am deliberately tool-agnostic and prefer whatever fits your existing stack — spreadsheet and script-based workflows, no-code and low-code automation platforms, native integrations in the tools you already pay for, and LLM APIs where a genuine language task is involved. The right answer is frequently the boring one you already own rather than a new subscription.
This pairs well with Websites & development, since automation is most valuable once you know which activities actually deserve to be repeated.
Every review above is tied to a completed Upwork contract. The full set is on the testimonials page.
“Fantastic work. Kevin will 100% be working again soon!”
★★★★★ 5.0 · Upwork · Jan–Jun 2026
Client endorsements: Committed to Quality · Solution Oriented · Clear Communicator
“Excellent experience working with Kevin. Very organized, fast learner, meticulous and detail oriented. Will hope to hire again in the future.”
★★★★★ 5.0 · Upwork · Jan–Jun 2026
Client endorsements: Detail Oriented
Using AI and workflow automation to handle the repeatable parts of marketing: pulling and summarising reports, routing and following up leads, researching and briefing content, monitoring a site for problems, and running analysis across large numbers of pages. The judgement stays with people; the repetition moves to software.
I use AI for research, clustering, outlining and drafting support, and a human writes and edits what gets published. Unreviewed AI content is cheap to produce and expensive to own — it rarely earns rankings and it damages trust in the rest of your site.
Whatever fits your existing stack rather than whatever I have a preference for. That includes no-code and low-code automation platforms, native integrations in tools you already pay for, script-based workflows, and LLM APIs where there is a real language task. Frequently the best answer is something you are already subscribed to.
It depends entirely on how much repetition exists today. Reporting and lead follow-up are usually the largest single wins because they recur constantly. Rather than quoting a percentage, I map your current week first — the honest answer only exists after that.
Publishing bulk unreviewed AI content is a real risk, both to rankings and to reader trust. Using AI to research, cluster and brief content that a human then writes is not. The distinction is whether a person is accountable for what goes live.
Yes, and it is usually the first thing worth building. Both have APIs, so a self-updating dashboard with plain-language commentary can replace the recurring manual export-and-rebuild cycle entirely.
Every workflow is documented and handed over so your team can run, pause and modify it. I build the simplest version that works precisely so it is maintainable without me.
Tell me which tasks eat your week. I will tell you which are worth automating, which are not, and roughly what each would take to build.
“Fantastic work. Kevin will 100% be working again soon!”
“John Kevin has been great. He is well versed in SEO content deliverables and is a very fast learner. We appreciate everything he has been able to do for us.”
“Excellent experience working with Kevin. Very organized, fast learner, meticulous and detail oriented. Will hope to hire again in the future.”
Tell me what you are trying to improve and I will tell you honestly where I can help — and what I would look at first. No pitch deck, no 40-slide audit you will never read.
Based in the Philippines, working with clients across the US, Europe and Asia-Pacific. I reply to every enquiry personally.