Hi, I’m Kevin.
I am John Kevin Genon — a digital marketing and technical SEO specialist. I help small businesses, professional-services firms and marketing agencies turn a website into something that actually brings in enquiries, using technical SEO, local SEO, content built around real search intent, websites I design and build myself in WordPress, and automation that removes the busywork.
This page exists so you can decide whether I am the right person to hire before you ever send a message. No inflated numbers, no borrowed case studies — just what I do, how I work, and the evidence behind it.
I work where search, websites and execution meet.
Most engagements start the same way: someone has been paying for SEO for months and cannot tell you what actually changed. I fix that by diagnosing properly, explaining plainly, and then doing the work myself — in WordPress, in Search Console, on the Business Profile.
- Based inCebu City, Philippines (PHT, UTC+8) — working remotely with clients across the United States, Europe and Asia-Pacific.
- Works withSmall and mid-sized businesses, professional-services firms, local and multi-location service businesses, and marketing agencies needing white-label capacity.
- Engagement typesOne-off audit, fixed-scope project, or ongoing monthly retainer — direct with owners or white-label behind an agency.
- Focus areasTechnical SEO, local SEO, Google Business Profile, WordPress, content and AI-assisted marketing automation.
- LanguageEnglish.
- Track recordEight completed engagements — a 5.0 rating on every Upwork contract.
Four principles
They are not slogans. They are the order I actually do things in.
Diagnose before prescribing
Every engagement starts with a real audit: crawl the site, read the Search Console data, look at what competitors are actually ranking for, and find the constraint. I would rather tell you the boring fix that works than sell you the exciting one that does not.
Fix the foundation, then build
Technical health, indexation and internal linking come before content volume. Publishing thirty articles on a site Google cannot crawl properly is expensive nothing.
Write for the searcher, not the algorithm
Keyword research tells me what people want; the page has to answer it better than what currently ranks. That is also what survives algorithm updates and gets cited by AI answer engines.
Automate the repeatable parts
Reporting, monitoring, internal-link audits, content briefs, lead routing. Anything done the same way twice is a candidate for automation — that is where AI genuinely earns its place.
What I will
not do.
- I will not promise a specific ranking position or a guaranteed traffic number. Nobody can, and anyone who does is selling you something else.
- I will not build links on private blog networks, buy links, or use tactics that put your domain at risk.
- I will not publish AI-generated filler to hit a word count.
- I will not invent case-study numbers. Where a client agrees to share results, I share them; where they do not, I say so.
- I will not hide behind a mystery dashboard. You get access to the platforms your data actually lives in.
You get to see what moved and what did not. If something is not working, you hear it from me first.
What I actually do
Most engagements combine two or three of these. Each links through to the detail.
Technical SEO
Crawlability, indexation, site architecture, Core Web Vitals and structured data.
02Local SEO
Map pack visibility, location pages, citation consistency and local search strategy.
03Google Business Profile
Categories, services, review workflows and a profile built for the moment someone decides who to call.
04WordPress
Elementor builds, technical cleanup, performance housekeeping and ongoing site management.
05AI automation
Reporting, briefs and repeatable marketing operations that assemble themselves.
06Websites & development
Audits, prioritised roadmaps and a second opinion that is not tied to a retainer.
Also available: technical SEO audits · website migrations · content strategy · 90-day roadmaps · white-label delivery for agencies
Eight completed
client engagements.
Every row is a completed contract, with a 5.0 rating on every Upwork engagement.
Local SEO, AEO & GEO marketing
Local SEO · GBP · AEO / GEOSEO Specialist for a marketing agency
SEO content · On-page · White-labelComprehensive Marketing Manager
PPC · SEO · Email campaignsWordPress & website management
WordPress · Maintenance · PublishingDigital Marketing Specialist
SEO · Campaign supportSEO Specialist — Grant Attorneys at Law
Legal SEO · On-page · Local New YorkSEO & Digital Marketing Specialist — Calxgroup
SEO strategy · Content · ReportingSEO & Digital Marketing Specialist — Eco Car Cafe
Multi-location local SEO · GBPEngineering first,
marketing second.
I trained as a Computer Engineer before moving into marketing, and that order still shapes how I work: understand how the system behaves, then form an opinion about the strategy. The courses below back up the strategy side of it.
BS Computer Engineering — Cebu Technological University
DegreeAdvanced Content Marketing
CompletedBuilding and Engaging with Your Online Following for Creators
CompletedDigital Marketing Foundations
CompletedIntroduction to Content Marketing
CompletedLeading a Marketing Team
CompletedMarketing Tools: Digital Marketing Tools and Services
CompletedIn their own words
“Fantastic work. Kevin will 100% be working again soon!”
Comprehensive Marketing Manager (PPC, SEO & email campaigns) · Jan–Jun 2026
Endorsed for: committed to quality · solution oriented · clear communicator
“John Kevin has been great. He is well versed in SEO content deliverables and is a very fast learner. We appreciate everything he has been able to do for us.”
SEO Specialist for a marketing agency · Apr–Jul 2026
White-label SEO content and on-page delivery
“Excellent experience working with Kevin. Very organized, fast learner, meticulous and detail oriented. Will hope to hire again in the future.”
Virtual Assistant — WordPress & website management · Jan–Jun 2026
Endorsed for: detail oriented
Have a project
I can help with?
Tell me what you are trying to improve and I will tell you honestly where I can help — and what I would look at first. No pitch deck, no 40-slide audit you will never read.
Based in the Philippines, working with clients across the US, Europe and Asia-Pacific. I reply to every enquiry personally.