Experience

Eight completed engagements. Every one closed at five stars.

Three years of SEO and digital marketing across agency and freelance work — trained in traditional SEO at agency level, then specialised in local SEO for high-ticket service businesses. Since then: SEO, content and WordPress delivery across 15+ engagements spanning legal, automotive, accounting, real estate, e-commerce and travel in the US, Australia and the Philippines.

Every entry on this page is a real, closed contract. Dates and client wording are taken from the contract record itself — not rewritten for effect. Where a client has not authorised performance data, you get the scope and their own words instead of an invented percentage.

Based in Cebu City, Philippines (PHT, UTC+8) · working remotely worldwide.

3+Years in SEO
15+Client engagements
5.0Rating on every contract
The record

Every engagement, in order.

Eight completed contracts across three years, listed newest first — with what I actually owned, and the client’s own words where they left them.

01 Jul 2026 Upwork contract
Completed

Local SEO Support, AEO & GEO Marketing

Upwork contract · Local search & answer-engine visibility · ★★★★★ 5.0

  • Delivered local SEO audits and Google Business Profile optimisation to strengthen map pack and local search visibility.
  • Configured All in One SEO and applied AEO and GEO tactics to improve visibility in answer engines and AI-driven search.
  • Closed at 5.0 with the client endorsing Local SEO, SEO Strategy, SEO Audit and Detail Oriented.
Local SEOGoogle Business ProfileAEO / GEOSEO auditEndorsed · Local SEOEndorsed · SEO StrategyEndorsed · SEO AuditEndorsed · Detail Oriented
“He was fast and thorough with his work.”
Verified client feedback · Upwork · Jul 2026
02 Apr – Jul 2026 Upwork contract
Completed

SEO Specialist for Agency

Upwork contract · White-label delivery for a marketing agency · ★★★★★ 5.0

  • Produced white-label SEO content deliverables across an agency’s client portfolio: keyword-mapped briefs, optimised blog and landing page copy, and on-page recommendations.
  • Ramped quickly onto new accounts and unfamiliar niches, holding agency turnaround speed without sacrificing quality.
  • Closed at 5.0, with feedback highlighting a strong command of SEO content deliverables and fast learning.
SEO contentOn-page SEOKeyword mappingWhite-label
“John Kevin has been great. He is well versed in SEO content deliverables and is a very fast learner. We appreciate everything he has been able to do for us.”
Verified client feedback · Upwork · Apr – Jul 2026
03 Jan – Jun 2026 Upwork contract
Completed
Largest contract

Comprehensive Marketing Manager — PPC, SEO & Email Campaigns

Upwork contract · Full channel ownership for one client account · ★★★★★ 5.0

  • Owned PPC, SEO and email marketing end to end for one client account — the largest single contract in the record.
  • Managed paid campaigns alongside organic: keyword research, on-page optimisation and content production kept in one loop.
  • Ran recurring email campaigns and reported on rankings, traffic and campaign performance.
PPCSEOEmail campaignsReportingEndorsed · Committed to QualityEndorsed · Solution OrientedEndorsed · Clear Communicator
“Fantastic Work Kevin will 100% be working again soon!”
Verified client feedback · Upwork · Jan – Jun 2026
04 Jan – Jun 2026 Upwork contract
Completed

WordPress & Website Management

Upwork contract · Day-to-day ownership of a WordPress site · ★★★★★ 5.0

  • Managed WordPress sites end to end: page updates, Elementor builds, forms and plugin upkeep.
  • Handled content uploads, formatting and routine site maintenance with minimal supervision.
  • Closed at 5.0 with feedback citing organisation, fast learning and meticulous work.
WordPressElementorFormsSite maintenanceEndorsed · Detail Oriented
“Excellent experience working with Kevin. Very organized, fast learner, meticulous and detail oriented. Will hope to hire again in the future.”
Verified client feedback · Upwork · Jan – Jun 2026
05 Dec 2025 – Jan 2026 Upwork contract
Completed

Digital Marketing Specialist

Upwork contract · Short-term SEO and campaign support · ★★★★★ 5.0

  • Short-term digital marketing engagement covering SEO and campaign support tasks.
  • Slotted into an existing team and delivered against their process without a ramp-up period.
  • Closed at 5.0 with client endorsements for quality, problem solving and attention to detail.
SEOCampaign supportEndorsed · Committed to QualityEndorsed · Solution OrientedEndorsed · Detail Oriented
“Committed to Quality. Solution Oriented. Detail Oriented.”
Client endorsement tags · Upwork · Dec 2025 – Jan 2026
06 Sep 2025 – May 2026 Freelance engagement
9 months · Completed

SEO Specialist — Grant Attorneys at Law

Grant Attorneys at Law · New York, USA · Intellectual property & business law

  • Delivered SEO for a Chambers USA–recognised New York City intellectual property and business law firm, in one of the most expensive and competitive legal search markets in the US.
  • Optimised practice-area pages across trademark, copyright, patent and IP enforcement so each page matched how business owners actually search — rather than how lawyers describe the service.
  • Handled on-page SEO, internal linking and local New York visibility across a nine-month engagement.
  • Worked alongside a team whose backgrounds span law, engineering, the arts and technology — and members of NAMWOLF and NMSDC.
Legal SEOOn-page SEOInternal linkingLocal New York
“He is quick to execute, does his research well, and brings positive energy to the team.”
Grant Attorneys at Law · New York, USA · Sep 2025 – May 2026
07 Sep 2024 – Sep 2025 Freelance engagement
1 year · Completed

SEO & Digital Marketing Specialist — Calxgroup

Calxgroup · Business services · Full ownership of SEO and content

  • Ran SEO and digital marketing independently, end to end, across the client’s website and content for a full year.
  • Grew organic traffic through keyword research, on-page optimisation and content production, contributing to increased sales.
  • Managed ongoing site improvements and reporting with minimal supervision.
SEO strategyKeyword researchContent productionReporting
“He is good at what he does, he is independent and helped my website grow. Brought more traffic and increased sales.”
Calxgroup · SEO & digital marketing · Sep 2024 – Sep 2025
08 Feb 2023 – Aug 2024 Freelance engagement
1.5 years · Completed

SEO & Digital Marketing Specialist — Eco Car Cafe

Eco Car Cafe · Bellevue & Seattle, Washington · Multi-location automotive

  • Ran multi-location local SEO for a premium eco-friendly auto detailer operating out of Bellevue Place and Union Square Seattle, plus a mobile service area across Greater Puget Sound.
  • Optimised Google Business Profiles per location so each storefront ranked in its own map pack rather than competing with the other.
  • Built service page content across detailing tiers, ceramic coating, paint protection film, window tint and paint correction.
  • Executed digital marketing campaigns across organic content, social and review generation.
Multi-location local SEOGoogle Business ProfileService pagesCampaign creative
“Kevin has strong knowledge of SEO and was able to execute our digital marketing campaigns.”
Eco Car Cafe · Bellevue & Seattle, WA · Feb 2023 – Aug 2024
At a glance

The engagement record.

The same eight engagements as a single table, if you would rather scan than read.

Client / engagementRolePeriodStatus
SEO Specialist for AgencyUpwork contract · 5.0Apr – Jul 2026Completed
Local SEO Support, AEO & GEO MarketingUpwork contract · 5.0Jul 2026Completed
Comprehensive Marketing Manager — PPC, SEO & EmailUpwork contract · 5.0Jan – Jun 2026Completed
WordPress & Website ManagementUpwork contract · 5.0Jan – Jun 2026Completed
Grant Attorneys at LawSEO Specialist · New York, USASep 2025 – May 2026Completed
Digital Marketing SpecialistUpwork contract · 5.0Dec 2025 – Jan 2026Completed
CalxgroupSEO & Digital Marketing SpecialistSep 2024 – Sep 2025Completed
Eco Car CafeSEO & Digital Marketing SpecialistFeb 2023 – Aug 2024Completed

Freelance engagements outside Upwork are listed by duration.

Industries

Where I have already learned the vocabulary.

Search behaviour changes completely between a trademark filing and a ceramic coating quote. These are the sectors I have already worked inside, so the research starts from something rather than nothing.

Legal & intellectual propertyAutomotive & detailingElectrical & home servicesPlumbingReal estateAccounting & advisoryE-commerceTravelBusiness servicesManaged IT

Client properties reported live in Google Search Console during a single quarter include alldayshirts.com (wholesale apparel e-commerce), OneSource Property Maintenance (commercial landscaping, Salt Lake City, UT), House Buyers of America (residential real estate), Dream Business Brokers (M&A advisory and business brokerage), plus Vows & Peaks, Dr. Olivia Moran and Saladino & Schaaf — seven properties in total.

Toolkit

What I work in.

Tools are not the strategy, but they are how the strategy gets verified. These are the ones I use often enough to be quick in.

SEO & research

SemrushAhrefsSE RankingSearchAtlasGoogle Search ConsoleScreaming FrogKeyword PlannerGoogle TrendsSurfer SEO

Local SEO

Google Business ProfileGoogle MapsBrightLocalCitations & NAP auditsReview management

Analytics, CMS & web

Google Analytics 4Google Tag ManagerLooker StudioWordPressElementorRank MathYoast SEOHTML / CSS

Creative, social & email

CanvaAdobe ExpressCapCutPinterestMeta Business SuiteMailchimp

AI & automation

ChatGPTClaudeGeminiPerplexityAI content briefingPrompt engineeringZapier / MakeNotion AI
Education

Engineering first, marketing second.

Degree

BS Computer Engineering

Cebu Technological University · Cebu City, Philippines

That order matters. I want to see how a system actually behaves before I have an opinion about the strategy — which is why an engagement here starts in a crawl report rather than a slide deck.

Certifications

Training behind the strategy.

  • Advanced Content MarketingLinkedIn · 2025
  • Digital Marketing FoundationsLinkedIn · 2025
  • Introduction to Content MarketingLinkedIn · 2025
  • Leading a Marketing TeamLinkedIn · 2025
  • Marketing Tools & ServicesLinkedIn · 2025
  • Building an Online FollowingLinkedIn · 2025
How I work

Four habits that survived every contract.

01

Audit before action

Every engagement opens with a diagnostic, so the budget goes to what actually moves rankings instead of what is easiest to invoice.

02

Written, not verbal

Briefs, trackers and monthly reports. You should always be able to see where things stand without booking a call.

03

AI-assisted, human-edited

Faster turnaround without publishing anything unchecked. AI removes the hours around the work, it does not do the work.

04

Self-managed

Built to slot into fast-moving teams with minimal supervision — the reason repeat clients keep the arrangement simple.

Availability

Currently open.

Every engagement on this page is closed, which means there is room for the next one. Tell me what you are trying to improve and I will tell you honestly where I can help — and what I would look at first.

The practical details
  • Open to part-time and full-time remote engagements
  • Project, retainer and hourly arrangements
  • Overlaps with US, AU and UK business hours
  • Based in Cebu City, Philippines (PHT, UTC+8)

Engagements run hourly, as a part-time retainer (20 hours a week) or as a full-time retainer (40 hours a week, full channel ownership). Rates shared on enquiry.

Next step

Eight for eight. Let’s make it nine.

No pitch deck, no 40-slide audit you will never read. Just a straight answer about whether I am the right person for the problem you have.